MK 480 - Marketing Management/Strategy

Min Units: 3
Max Units: 3
The capstone marketing course, designed for students in the last semester of their academic program, is an integrated study of all functional areas of marketing. The marketing plan is considered from a systems perspective with emphasis on system design and administration. (U) Fall, Spring
Prerequisite(s): MK 380, MK 385 or MK 384, two Marketing electives, FN 340, MS 350, and MG 360