Apr 20, 2024  
Butler University Bulletin 2023-2024 
  
Butler University Bulletin 2023-2024
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MK 385 - Marketing Research


Min Units: 3
Max Units: 3
Research design and collection, analysis and reporting of data, and findings relevant to marketing problems. Quantitative research methods; surveys and questionnaires; observation; lab experimentation and field market tests; techniques of data analysis; and reporting and presentation techniques. (U) Fall, Spring
Prerequisite(s): MK 380  and MS 264 



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