MK 384 - Marketing Analytics

Min Units: 3
Max Units: 3
This course reviews key concepts from accounting, finance, statistics, economics, and information systems that are especially relevant to marketing measurement and decision-making. It develops knowledge of social science research methodology skills and it helps the student use those skills to measure and assess a range of marketing phenomenon such as personal selling, advertising/PR, new media, etc. Students will be better able to make informed decisions and assess others’ decisions. (U) Annually, term varies
Prerequisite(s): EC 232, MS 265 and MK 380