MBA 583 - Buyer Behavior and Customer Driven Strategies

Min Units: 2
Max Units: 2
Introduce students to the field of buyer behavior from the perspective of a marketing manager who needs such knowledge to develop, evaluate and implement effective, customer-oriented strategies. The course is designed to: 1) provide an overview of the concepts, theories, and models that will help the student understand buyer behavior; 2) provide exposure to the various research tools that organizations use to listen to the voice of the customer; and 3) develop the ability to use this information in formulating and evaluating marketing strategies. (G) Spring
Prerequisite(s): MBA 535