MBA 535 - Marketing Management and Research Methods

Min Units: 3
Max Units: 3
An integrated course designed to provide the student with marketing management skills, basic research methodology skills, and a framework to make decisions in a marketing context. Marketing management content issues include: 1) buyer behavior, 2) market segmentation, targeting and positioning, and 3) management of the marketing mix. Research methodology topics include study design, data collection and forecasting methods. (G) Fall, Spring
Prerequisite(s): MBA degree-seeking status, and MBA 505 must either be completed before taking MBA 535 or taking MBA 505 concurrently with MBA 535