Feb 21, 2024  
Butler University Bulletin 2023-2024 
  
Butler University Bulletin 2023-2024
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STR 405 - Global Strategic Communication


Min Units: 3
Max Units: 3
Introduction to advertising and public relations in the global and cross-cultural context. Topics include: the role of culture in strategic communication, intercultural communication theories, ethics and regulatory issues, history of globalization, new media technologies, international advertising and PR cases, and communication strategies for diverse audiences. (U) Occasionally
Prerequisite(s): Junior or Senior standing



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