STR 222 - Principles of Strategic Communication

Min Units: 3
Max Units: 3
A survey of strategic communication for students interested in public relations and advertising. Course emphasizes the strategic communication industry, including its history, functions, theories, ethics, and relations to marketing products, ideas, organizations, and people, and the components of strategic communication campaigns. (U) Fall, Spring, Summer
Prerequisite(s): C- or above in STR 128 or JR 112