Dec 13, 2024  
Butler University Bulletin 2023-2024 
    
Butler University Bulletin 2023-2024 [ARCHIVED CATALOG]

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ORG 357 - Health Communication


Min Units: 3
Max Units: 3
This course introduces theory and research on health communication, with a particular focus on health message design and mediated health communication. Important topics on health message design are covered, such as fear appeals and sensation-seeking targeting. This course also examines health in the media, including news media, entertainment media, advertising, and social media. In addition, influential health behavior change theories are introduced. (U) Fall
Prerequisite(s): Junior or senior status



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