MK 486 - Digital Marketing

Min Units: 3
Max Units: 3
This course will provide students with an understanding of the digital marketing paradigm in the current world, digital marketing tools, digital marketing analytics, and digital marketing strategies. Understanding the paradigm means understanding how digital marketing emerged and how consumers in the current world are reached through digital platforms. Digital marketing tools include current digital platforms (mobile, social media, video channels, email) that marketers use to reach consumers. Digital marketing analytics covers how marketers can use data from digital platforms to make informed decisions. Finally, digital marketing strategies covers how marketers create planned actions to achieve their goals on digital platforms. (U) Fall, Spring
Prerequisite(s): MK 380