Jan 15, 2025  
Butler University Bulletin 2023-2024 
    
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Butler University Bulletin 2023-2024 [ARCHIVED CATALOG]

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MK 471 - Advertising and Promotion Management

Min Units: 3
Max Units: 3
An exploration of basic advertising and sales promotion concepts. Examines the design, management and integration of a promotional strategy within the marketing effort of the firm. (U) Fall, Spring
Prerequisite(s): MK 380 


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