Nov 22, 2024  
Butler University Bulletin 2023-2024 
    
Butler University Bulletin 2023-2024 [ARCHIVED CATALOG]

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MK 280 - Principles of Marketing


Min Units: 3
Max Units: 3
A survey of marketing planning and implementation, with special emphasis on product/service development and management ,as well as distribution, pricing and promotion practices. Not for majors in LSB; not a substitute for MK 380  in LSB curricula. Background in economics and accounting helpful, but not required. (U) Fall, Spring



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