MIM 512 - Marketing and Value Creation

Min Units: 2
Max Units: 2
Participants will examine value creation in a dynamic marketplace from a customer-driven approach, regardless of organizational role. Content includes a focus on exploration of ethical marketing activities in consumer, industrial and service markets. Analysis will occur within the context of the global environment, broadly defined. Integration and application of the marketing management function with other parts of an organization will be highlighted. (G) Fall
Prerequisite(s): MiM degree-seeking status and MIM 515