Strategic Communication, BA

Requirements for the Major

• STR 128 - Promotional Writing I Min Units: 3
• STR 222 - Principles of Strategic Communication Min Units: 3
• STR 228 - Promotional Writing II Min Units: 3
• STR 251 - Design & Production for STR Min Units: 3
• STR 324 - Ethics & Case Problems in STR Min Units: 3
• STR 327 - Research Methods for STR Min Units: 3
• STR 330 - Digital and Social Media Marketing for Strategic Communication Min Units: 3
• STR 424 - Public Communication Campaigns Min Units: 3

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• STR 440 - Strategic Communication: Public Relations & Advertising Internship Min Units: 3

• OR

• STR 441 - Strategic Communication: Public Relations & Advertising Internship Min Units: 6