ORG 357 - Health Communication

Min Units: 3
Max Units: 3
This course introduces theory and research on health communication, with a particular focus on health message design and mediated health communication. Important topics on health message design are covered, such as fear appeals and sensation-seeking targeting. This course also examines health in the media, including news media, entertainment media, advertising, and social media. In addition, influential health behavior change theories are introduced. (U) Fall
Prerequisite(s): Junior or senior status