AR 240 - Bracket Busting

Min Units: 3
Max Units: 3
The sports industry value in North America is expected to grow from around $60 billion in 2014 to around $75 billion in 2019. Sports media rights alone are projected to be around $20 billion by 2019 (Forbes, October 2015). There also has been a growth of sports management programs, including leadership development education programs. Sports is a complex business. Contributing to the business success is team/organization success in terms of winning. The rise of sports analytics over the past 15 - 20 years has arguably provided a competitive edge to teams, general managers, and coaches who have embraced the methods. For sports business leaders and coaches, analytics (or using data to drive decision) informs decision making in areas including team development, game strategy, marketing, ticket pricing, fan development, and concessions. Fans are buyers of the goods from the sports industry and analytics can offer fans a better understanding of the game. This course aims to provide students with the introductory knowledge and skills to apply analytics to common sports-related decisions regardless of if the student’s goal is to be a better fan or aspire to be a sports business leader. (U) Spring