AA 410 - Marketing the Arts for Nonprofit Organizations

Min Units: 3
Max Units: 3
This seminar course provides an overview of fundamental marketing concepts and strategies for building, maintaining, and developing audiences for nonprofit arts and cultural programs. The course focuses on the techniques and methods utilized in connecting and communicating with current and prospective arts audiences. Topics include market research and segmentation, branding, media relations, traditional and digital promotions and advertising techniques, and development of a marketing plan. (U) Fall
Prerequisite(s): AA 301 and STR 222