Sep 06, 2025

Butler University Bulletin 2025-2026

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Butler University Bulletin 2025-2026

Strategic Communication, BA

Requirements for the Major

STR 128 - Promotional Writing I Min Units: 3
STR 222 - Principles of Strategic Communication Min Units: 3
STR 228 - Promotional Writing II Min Units: 3
STR 251 - Design & Production for STR Min Units: 3
STR 324 - Ethics & Case Problems in STR Min Units: 3
STR 327 - Research Methods for STR Min Units: 3
STR 330 - Digital and Social Media Marketing for Strategic Communication Min Units: 3
STR 424 - Public Communication Campaigns Min Units: 3
STR 440 - Strategic Communication: Public Relations & Advertising Internship Min Units: 3
OR
STR 441 - Strategic Communication: Public Relations & Advertising Internship Min Units: 6

One Elective Course:

STR 321 - Advertising Practices Min Units: 3
STR 322 - Advertising Copywriting Min Units: 3
STR 328 - Public Relations Writing Min Units: 3
STR 342 - Strategic Comm for Nonprofits Min Units: 3
STR 351 - Advanced Graphic Design for Strategic Communication Min Units: 3
STR 355 - Photo Graphic Communication Min Units: 3
STR 356 - Sports Promotion Min Units: 3
STR 357 - Hospitality & Tourism Promotion Min Units: 3
STR 359 - Video Graphic Communication Min Units: 3
STR 415 - Strategic Crisis Communication Min Units: 3
STR 426 - Special Topics in Strategic Communication Min Units: 3

One of These Courses in Media Law:

JR 414 - Media Law Min Units: 3
CME 432 - Law and Regulation of the Electronic Media
MI 452 - Entertainment Media & the Law Min Units: 3
JR 409 - Media Economics and Regulations
Or current equivalents

One of These Courses in International Communication:

JR 417 - Global Media Min Units: 3
STR 405 - Global Strategic Communication Min Units: 3
JR 325 - Gender and News: Global Views Min Units: 3
Or current equivalents
ORG 359 - Intercultural Communication Min Units: 3

One of These Courses in Communication Theory:

ORG 350 - Contemporary Communication Theory Min Units: 3
STR 410 - Theories of Persuasion Min Units: 3
STR 419 - Audience Analysis and Insights Min Units: 3
STR 422 - Consumer Culture Theory Min Units: 3
CCM 310 - Media & Cultural Theory Min Units: 3
CCM 315 - Rhetorical Theory Min Units: 3
Or current equivalents

Advertising Creative Design Specialization

All STR major requirements
STR 351 - Advanced Graphic Design for Strategic Communication Min Units: 3
Two courses in Advertising Creative Design:

Other courses selected with permission of hte department chair
STR 355 - Photo Graphic Communication Min Units: 3
STR 359 - Video Graphic Communication Min Units: 3

Advertising Specialization

All STR major requirements
STR 321 - Advertising Practices Min Units: 3
Two Courses in Advertising and Related Areas:

Other courses selected with permission of the department chair
STR 322 - Advertising Copywriting Min Units: 3
STR 351 - Advanced Graphic Design for Strategic Communication Min Units: 3
STR 355 - Photo Graphic Communication Min Units: 3
STR 356 - Sports Promotion Min Units: 3
STR 357 - Hospitality & Tourism Promotion Min Units: 3
STR 359 - Video Graphic Communication Min Units: 3
STR 426 - Special Topics in Strategic Communication Min Units: 3 (Advertising-focused)

Public Relations Specialization

All STR major requirements
STR 328 - Public Relations Writing Min Units: 3
Two Courses in Public Relations and Related Areas:

Other courses selected with permission of the department chair
STR 342 - Strategic Comm for Nonprofits Min Units: 3
STR 351 - Advanced Graphic Design for Strategic Communication Min Units: 3
STR 355 - Photo Graphic Communication Min Units: 3
STR 357 - Hospitality & Tourism Promotion Min Units: 3
STR 359 - Video Graphic Communication Min Units: 3
STR 426 - Special Topics in Strategic Communication Min Units: 3
CCM 398 - Argumentation and Advocacy Min Units: 3
AA 301 - Principles and Practices of Arts Administration Min Units: 3
ORG 315 - Business & Professional Communication Min Units: 3