Strategic Communication, BA

College of Communication Common Core

All major programs within the College of Communication require:

• A minimum of 126 credit hours
• 2^nd Major or Minor or Concentration (Concentration is 12 credits)
• Foreign language:  3 credits at the 204 level or above.

• SW 266-CCM - Media Literacy Min Units: 3
• COM 101 - Rhetoric and the American Demo Min Units: 3

•  

• One Communication and Culture Class below:

• SLHS 338 - Language and Culture Min Units: 3
• JR 325 - Gender and News: Global Views Min Units: 3
• JR 417 - Global Media Min Units: 3
• CCM 468 - Women & Rock Min Units: 3
• CCM 470 - Sports, Media & Culture Min Units: 3
• CCM 481 - Technologies of the Body Min Units: 3
• CCM 482 - Voices of Dissent & Social Change Min Units: 3
• CCM 376 - Film, Culture and Criticism Min Units: 3
• CCM 420 - Queering Film Min Units: 3
• CCM 330 - Representations of Race & Difference Min Units: 3
• SPM 405 - Sports Newsroom Min Units: 3
• SPM 458 - Perspectives in Sports Media Min Units: 3

Requirements for the Major

• STR 128 - Promotional Writing I Min Units: 3
• STR 222 - Principles of Strategic Communication Min Units: 3
• STR 228 - Promotional Writing II Min Units: 3
• STR 251 - Design & Production for STR Min Units: 3
• STR 324 - Ethics & Case Problems in STR Min Units: 3
• STR 327 - Research Methods for STR Min Units: 3
• STR 330 - Digital and Social Media Marketing for Strategic Communication Min Units: 3
• STR 424S - Public Communication Campaigns Min Units: 3

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• STR 440 - Strategic Communication: Public Relations & Advertising Internship Min Units: 3

• OR

• STR 441 - Strategic Communication: Public Relations & Advertising Internship Min Units: 6