Jun 16, 2024  
Butler University Bulletin 2023-2024 
Butler University Bulletin 2023-2024

Marketing, BS

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Marketing encompasses all the activities undertaken by organizations to design and deliver products and services that satisfy customer needs and wants. The marketing curriculum at Butler helps students understand these activities in the context of the other functions of the organization as well. Basic areas of study include marketing management, marketing research, advertising and promotion, personal selling, and strategic planning of marketing programs. Students are prepared for careers in sales, retailing, marketing research, product management, and related areas.

Marketing Student Learning Outcomes

Graduates will be able to:

  • Analyze and create a strategic marketing plan, including mission and objective development, situational analysis, target marketing development, marketing mix, and control and evaluation
  • Implement multiple marketing strategic frameworks


122 Total Credit Hours (Includes Butler University Core Requirements)

University Electives (15 hours)

LAS Electives (6 hours)

Major Courses

University Core Requirements

  • FYS 101/102, First Year Seminar
  • GHS (6 hours) Global & Historical Studies
  • PCA Perspective in Creative Arts
  • PWB Physical Well Being
  • NW Natural World
  • TI Texts & Ideas

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