Sports Management

Return to: College of Communication

Administration

Margaretha Geertsema-Sligh, PhD, CCOM Director of Graduate Studies

Department Website

https://www.butler.edu/communication/masters-in-sports-management/

Why Study Sports Management?

The sports industry is an estimated $485 billion market (2023), providing a wealth of opportunities for graduates of Butler’s Sports Management program. Indianapolis, a major sports hub, offers an ideal landscape for aspiring sports professionals, boasting a home to the National Collegiate Athletic Association (NCAA), professional sports teams such as the Colts, Pacers, and Fever, and the Indianapolis 500. This setting allows Butler graduates to network organically with industry leaders and experts, positioning them well for careers across collegiate and professional sports roles. The city’s vibrant sports ecosystem, combined with Butler’s comprehensive curriculum, offers graduates a distinctive advantage as they continue, or enter, the dynamic field of sports management.

Why Study Sports Management at Butler?

At Butler University, our Master’s in Sports Management program is designed to empower the next generation of leaders in the sports industry. Our curriculum, with courses developed by academics and professionals with sports backgrounds, balances essential skills in athletic administration, marketing, and finance. As a Butler Sports Management graduate, you’ll continue your professional journey in the sports world, equipped with practical experience, a powerful network, and the confidence to excel in diverse roles across athletic organizations, sports marketing, and beyond.

Sports Management Student Learning Outcomes

• Solve sports management issues and challenges by appropriately using management principles, theories, techniques, and processes
• Demonstrate professional leadership skills as applied to sports management
• Apply legal and ethical reasoning in sports management-related decisions
• Propose a comprehensive strategic plan to address sports management challenges

Degree Program

• Sports Management, MS

Return to: College of Communication